Ah that isn't THAT healthy.....This seems like 2 million dollars of wasted money, why not cook healthy food and provide it, instead of having to fool the kids into choosing the healthier foods? Kids aren't stupid if you hide the chocolate milk behind the white, they are going to dig for it.
These subtle moves can entice kids to make healthier choices in school lunch lines, studies show. Food and restaurant marketers have long used similar tricks. Now the government wants in on the act.
The U.S. Department of Agriculture announced what it called a major new initiative Tuesday, giving $2 million to food behavior scientists to find ways to use psychology to improve kids' use of the federal school lunch program and fight childhood obesity.
If they are eating nothing but junk at home, what makes anyone think they are going to pick all the fruits and vegetables at school?
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