It's spread to America too:
These videos disprove the notion that thin people are all thin because they "never eat" or ate one lettuce leaf or one big meal in 4 days. I don't understand so many people want to watch others eat? If you watch American TV, there's people eating all over the place. Is this a new way to diet? Watch the skinny girl eating noodles so you don't have to go make them yourself and ingest the calories? I had a weird day, got so hungry eating cucumbers and turkey bologna this week from some food insecurity and blood sugar wasn't so great but not terrible-in the 130s and then I went and ate big homemade grilled hamburger with sliced onion, tomato, and bun and some baked beans at this free church community dinner and then went back down to 110 this morning. Talk about mind bending. I even said to husband, "How much you want to bet my blood sugars are better in the morning because this meal was satisfying?". This proves to me dieting skyrockets the blood sugars, so much proof, the doctors would call me "crazy". There is part of me that thinks, "Hey maybe you can lose weight just watching videos of people eating instead of eating yourself!" Hey you'd be hoping for an starvation eating disorder if you stayed 500lbs or so no matter what you did! Anyhow today I learned what Muk-bang means!
I didn't even know this was a "thing":https://en.wikipedia.org/wiki/Muk-bang
"Mukbang or Meokbang (Hangul: 먹방; lit. "eating broadcast") is an online broadcast in which a host eats large quantities of food while interacting with their audience. Usually done through a webcast (such streaming platforms include Afreeca), muk-bang became popular in South Korea in the 2010s. Foods ranging from pizza to noodles are consumed in front of a camera for an internet audience (who pay or not, depending on which platform one is watching) to watch the individual eat.
In each broadcast, a host will often interact with their viewers through online chatrooms. With the rising popularity of these eating shows, the host would find lucrative ways of benefiting from the online show. Many hosts generate revenue through muk-bang, by accepting donations or partnering with advertising networks.